Soft feel golf balls have become immensely popular with golfers for the low spin leading to longer and straighter ball flight combined with a soft feel off the clubface around the green.Ĭallaway Hex Control golf ball with its unique patented HEX Aerodynamics provides unparalleled aerodynamic performance with improved and penetrating ball flight with reduced drag. bought 50% of the company in 1982 and the remainder of the company in 1984.Ĭallaway entered the golf ball market in 1996 and has grown to become one of the premium brands in the industry. What started as Hickory Sticks Golf became known as Callaway Golf in 1988 after an avid golfer Ely Callaway Jr.
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